I help brands grow through strategic SEO,
human-first content,
and AI-enhanced workflows that improve efficiency without compromising quality.
9+ years of agency and corporate experience.
Strategic SEO & Copywriting
Search has changed. Algorithms evolve. AI generates endless content.
And yet businesses still need something machines struggle to create: strategy, judgment, and genuine audience understanding.
I combine SEO expertise, creative leadership, and AI fluency to build content that ranks, converts, and sounds unmistakably human.
While leading teams, developing content frameworks, and optimizing websites, my goals are simple: create content that earns visibility, builds trust, and drives measurable business outcomes.
Modern SEO Requires More Than Keywords
Today's search landscape demands technical understanding, content strategy, user experience thinking, and adaptability.
My expertise includes:
• On-Page SEO Strategy
• Performance Analysis & GSC Insights
• Search Intent Mapping
• AI Content Workflows
• Team Leadership & Content Operations
• Local SEO & Multi-Location Strategy
Recent Performance Highlights
3000+
Website Pages Optimized
1500+
SEO Blogs Created
700+
PPC Assets Produced
"Amber is an exceptional teammate and Senior Leader. She leads the team with insight, knowledge, attention to detail, and quality at the forefront."
— Emily Craik, Director of Operations
Experience That Moves Rankings
Over the past 9 years, I've worked across agency and in-house environments, developing SEO strategies and content systems for:
• Behavioral Health
• Healthcare
• Hospitality
• Professional Services
• Insurance
• eCommerce
Today, I serve as the Associate Creative Director of Copywriting at Poirier Agency, leading a team, content strategy, SEO initiatives, AI-enhanced workflows, and mentoring writers.
Strategic SEO Services
• SEO Strategy & Content Planning
• On-Page SEO Optimization
• Content Audits & Gap Analysis
• AI Workflow Development
• Conversion Copywriting
• Team Training & Content Operations
• Website Optimization Projects
• SEO Consulting
Let's Build Something That Performs
Whether you're looking for SEO leadership, strategic content direction, or a fresh perspective on organic growth, I'd love to connect.